Sam brings over 15 years of international marketing experience, spanning early-stage ventures to ASX-listed tech companies. His expertise lies in transforming complex ideas into clear market narratives, and building effective growth strategies that resonate.

Sam works closely with Skalata portfolio companies to help craft and execute effective Go-To-Market (GTM) strategies, focusing on refining message-market fit. He is passionate about partnering with founders to unlock their full market potential.